MY APPROACH AND OFFERINGS
Where creative strategy meets visual storytelling.
I believe in creating stories that bring people together.
From set design to social media strategy, every project is a chance to blend creativity and connection by turning ideas into visuals that resonate and inspire.

Marketing
Strategic campaigns, ad creation, and analytics that help brands grow and engage the right audiences.

Film
Production design, direction, and storytelling that bring ideas to life on screen.

Graphic Design
Visual identity and design assets that strengthen brand storytelling across digital and print media.

Social Media
Multimedia content creation including photo, video, and infographics, supported by engagement strategy and analytics to build authentic connections.

Strategic Communication
Relationship-building, clear messaging, and process implementation that simplify complex information and connect diverse audiences.
Portfolio Highlight
Chicanos Por La Causa
For Chicanos Por La Causa (CPLC), as part of the Cronkite Agency team and funding by the Robert Wood Johnson Foundation, we led multi-platform campaigns to strengthen community engagement and drive traffic to health-related resources. Our SMART goals were to increase the @wearecplcaz Instagram following by 20% and add 500 new users to the health pages of cplc.org.
Through 20 bilingual social media campaigns (English and Spanish) using Meta, Google, Spotify, and Nextdoor ads, along with two SEO-focused blogs, we exceeded both goals—achieving a 788% increase in followers (from 142 to 1,261) and generating over 10,000 new users to CPLC’s health-related pages. Our content also featured community-based storytelling captured at local health fairs and outreach events.

Resume Recap
Recent Work
Marketing Specialist/Multimedia Artist, Freelance – since 2012
Academic Associate (TA), Arizona State University – 2025
Marketing Intern, Phoenix Union High School District – 2025
Digital Marketing Specialist, The Cronkite Agency, 2025
Education
B.S., Digital Audiences, ASU – Walter Cronkite
B.A., Film, ASU
Digital Design Certificate, Rio Salado
Certifications
Google: Ads – Measurement, Ads – Search, Analytics

Recent Film Credits
Help Us (Production Designer, 2025) — Short film, Directed by Dale Cizmadia
Sketchup Packets Vol. 2 (Producer, 2025) — Series/Anthology
Did You? (Production Designer & Assistant Director, 2025) — Music Video, Directed by Gayle Tomimbang, Music by SOOJUNG
Cashless Robery (Production Designer, 2025) — Short film
Tomorrow Undead (Production Designer, 2025) — Short film, Directed by Dale Cizmadia – *AWARD WINNING*

